I especially liked the video that is the case of the violinist Joshua Bell has played 6 songs in a metro station in Washington DC Joshua has played 6 songs with his Stradivarius from 3 and a half million dollars worth. Received after 43 minutes and through 1097, 27 donations totaling $ 32.17 (pliù a donation of $ 20 by the only person who has acknowledged. For those who work in direct mail that would mean that the response rate of 2.5% with a cost per donation of $ 125,000 (the Stradivarius! But even if I am taking this as a donation, no?) and with an ROI of 0.00015%.

Do you realize? The most beautiful music, played by the greatest living violinist, one of the finest violins ever made in the history of violins, in one of the most popular spots, collects four pennies.

To reiterate what I always say, "the grammar of the fundraising is not the grammar of beautiful things." The news I have found here , and I agree with the blogger who says this video can remember as many events as a fundraiser, if not well managed and organized, can be a very effective strategy to communicate and raise funds.

[Photo by Coffee Monster published under Creative Commons license ]