The 27 and April 28, Stephen Pidgeon, one of the leading experts on Branding and Direct Mail of Britain, chairman of Target , has held an extraordinary two days at Forli, entitled: " The power of branding: the power of branding in fund raising . " From direct mail, brand, video on fund raising, how to create a brand, with practical and concrete. A real added value for our Master. Despite the filter of simultaneous translation, Stephen was able to transfer a strong know-how and a passion for our work. There has enchanted, this is the right word: magical!

The course of Pidgeon took place within a series of seminars called Master of Advanced Courses in Fund Raising by foreign guests only, simultaneous translations, open to all who are interested, but not enrolled in the Master. The next appointment is with "Collect from large donors" Guy Mallabone, responsible for fundraising at the University of Alberta . Let me know if you are interested! (VM)