The first-Valerio Melandri Italian blog on fundraising

The Italian fundraising at the crossroads? Perhaps the story we can 'lend a hand

Data: September 11, 2007

the history of fundraising

Once I wrote a chapter in a book called The Italian nonprofit at the crossroads ... now I think maybe at the junction there is a fundraising Italian. It 'a bit' (the only advance that you follow me here on my blog) the contents of my contribution included in the book (will be out before long) "The history of fundraising in Italy" that I made ​​with a group professors and researchers at the University of Bologna.

In practice the profession or the fundraiser, or become a true profession is increasingly blurred between who makes simple marketing or communication: the fundraising is much more, is not only a feasibility study, is not only beautiful brochure or advertising campaign carried out, a lot more. And 'understanding of the nonprofit organization, is to make profit.

Meanwhile, listen (need Real Media Player to hear) this call to donate made ​​by divas such as Delia Scala, Ingrid Bergman, the '50s through the history of fundraising radio.Anche this is Italian.

1 comment to this post.

  1. Raffaele Picilli the day September 18, 2007 wrote:

    I want to make some remarks out loud. I believe that being a fundraiser (or should I say "be" fundraiser) is a very complex job. To work with the nonprofit, you must know well all the mechanisms and often end up ... not only do the fundraiser.
    Yesterday we won, with a small group of patients and their families, a great battle ... The speech was obvious: we would put the equipment, personnel, time, funds and asked the hospital room, to accommodate the sick and their families, before or after a "no good news."
    To give a bit 'of hope to those embarking on a voyage without return, there was enough room. The Director General did not request anything. A room. After months and months and months ... we finally had the keys.
    What should a fundraiser in addition to finding funds, health facilities, to write a nice letter or an effective press release? Must put passion and ethics.
    Only passion can make you jump over the high walls and reach the goal.
    For some time, doing this wonderful work, I realized that some walls, you can not break down ... and so I learned to jump, despite all the sweets that I eat.

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