
Once I wrote a chapter in a book called The Italian nonprofit at the crossroads ... now I think maybe at the junction there is a fundraising Italian. It 'a bit' (the only advance that you follow me here on my blog) the contents of my contribution included in the book (will be out before long) "The history of fundraising in Italy" that I made with a group professors and researchers at the University of Bologna.
In practice the profession or the fundraiser, or become a true profession is increasingly blurred between who makes simple marketing or communication: the fundraising is much more, is not only a feasibility study, is not only beautiful brochure or advertising campaign carried out, a lot more. And 'understanding of the nonprofit organization, is to make profit.
Meanwhile, listen (need Real Media Player to hear) this call to donate made by divas such as Delia Scala, Ingrid Bergman, the '50s through the history of fundraising radio.Anche this is Italian.

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