Seth Godin's book you mention is really nice, I'm reading. It 's almost to the level of his previous "Permission Marketing", but rather is an evolution to the present day

Node difficult to resolve.
Only one case:
Radiohead's new CD can 'be downloaded from the site with a minimum bid
http://www.inrainbows.com/

Small detail, only 40% (including me) donated to download. And the average 'of 1.5 €. Harvest and 'state of 3 million against the usual 8 to 12 million. I'm really curious to see if the next time will choose a sale yet so '"social".

For me choose again, maybe not them but other artists. Yesterday I read an Italian pianist who was popular in Eastern glad to Taiwan or China there were sites from which you could download his music and his records this because there are not distributed. He said: "It is good because it means that if I'm going to do concerts there will be people who will come to see me because they heard my music." The record industry is now in fact the majority of its profits on the singers' concerts and merchandising and not on the disks then radiohead should be happy with what they have collected. I do not know how to translate this into Italian fundraising, however this is my contribution to the post comments from Melandri.

Dear Prof. Melandri
what I say will not desecrate your very serious argument, but instead of bread recipe star, you could start with one of the muffins with chocolate?
I remain convinced that Maria Grammatico Sicilian cannoli are the best in the world (Erice, Trapani) and only in this case, I hope that nobody can ever copy. Fortunately, not so much of Mary, but fortunately for us because his hands are miracles that cost just a few dollars ... (only a tasty can understand the ecstasy of that sweet ..).
That the approach to fund raising is changing in Italy is definitely on for a few, but very few. At the beginning of my work, in 2001, I thought we were worse than a secret, nobody said anything ... let alone tell you where to copy the recipe for his favorite cookies. Internet was and is very useful for our work, but without good pastry, my Sundays and those of many other colleagues, were very sad ...

I do not like the pan of stars. ... But no matter. What I mean is that they always have in hand the recipe will guarantee the success of the product. It 's a good start but there is always a path to follow. (Important is who is in the kitchen): sometimes the sponge stars burn out, sometimes not identical to the original are sometimes better than the original because you have put effort, time and something else (not a short production standardized as the Barilla), however, is already important to have a good base of ingredients ... then ... else you do it .. and all those who work with you.

Hello Melandri
I agree with what you say. Also knowledge is profit and then the NPOs we so generous in money, because we are not in this area?
I suggest if you have not already doing, to organize an annual meeting, call it what you will, fr festival, workshops fr, fr fair, days of fr, fr ... gathering where, in addition to sections of education, we could be moments dedicated to the comparison between "equal". The moment of mutual understanding, not only virtual, makes great aggregation, collaboration and exchange durable.
We did not say that the best way to do fund raising is meeting face to face? I think the same thing for professional growth.

Regards,
Giusy

ps I am proud that the letter for Christmas cards has been taken as an example (suitably corrected) at the fr, thanks!

The issue of sharing of knowledge is increasingly a key issue. Personally I believe in "collaborative competition", where the collaboration is to have a real mutual benefit, while recognizing that the market rules to be respected and we are competing in the same arena, which is not an infinite space (as a number of donors ). Share the problems faced and solutions found between actors operating in a market similar means improving the market (is the concept of "peer leaders" for example). Without of course revealing creative ideas or innovative projects, that is part of competitiveness, and you can not touch!
But it works only if more players are available at the meeting and exchange, to increase opportunities for improvement for all.
Often I found myself not having to say "what could be done, but to make this happen" good. " Everyone, if they read and study, in theory know what to do to collect money. The Case Study is to do, and do it well, on the ground.
Look good initiative in San Francisco between colleagues / competitors fundraiser http://www.dersf.org/mc/page.do?sitePageId=35995&orgId=der . It's called FAB: Fundraisers Anxiety Busters, and the name is already explicit! My blog is precisely in this direction.
Hello, Francis
PS: I personally do not care too much who is not participating, is a free choice to be respected. And since this is a small world, you know who you mean, do better names then in my opinion. But that part of the controversy found a truly end in itself, much better when you build!

Dear Francis (Quistelli), but where have I been so far? How come we never met. Long live there 'for someone to speak the same language! You're right about everything, even the PS. But I am a bigot danntamente Catholic and I was always taught that "says the sin but not the sinner." Saying the sinner would do controversy. I say the drama, the example story, just to understand the problem. I do not care the least campbiare people's heads, not even trying, especially for some people. The abuses are so many and such violent, unjust treatment shameful, bad, I had to endure insulting, that I have no hope that someone will realize how bad the world is doing fund raising. But I need, with examples, to understand, those who can not, understand. Here are two conceptions of life, not just labor.
It better be a bad person with a great character, or a good person with a bad temper?

Dear Giusy, with the idea and we are working, do indeed!
vm

Dear Raffaele, because you're right. Do one thing: if you want and tells a little time 'of your meetings in previous years ... before you start doing the "Melandri ...

Radiohead. I do not even know at.
And they are not part of their market, but tomorrow I might be, because I have come to seek.
You see, dear James, the point here is not 'to become all "pacifists" and throw away the gun when the other has it, and you tip him.
The point is that it takes "to rebuild the economy of the other", otherwise it is very difficult that the other can interact with you.
When there 'the famous phrase "turn the other cheek" which some interpret as "facts strike twice" I say you make a mistake.
Give "the other cheek" means "give way to another to rebuild its economy with you" so he can return to relationship with you and also you earn.
That's why forgiveness is "economic", because I would lose the other to rebuild a positive economics with me and therefore I, who live by the fact that there are others (not live alone!) Will gain . Regal is, but in an intelligent way, "not pearls before swine."
Why ask the pearls do not know what to do and therefore are not "economic for them and if they are not for them, they are not even for me. And 'silly giving pearls before swine, because nobody makes money, plus I lose myself.
So "not pearls before swine," but only "turn the other cheek" to the end of his reconstruction (that is also convenient to me). Let me explain?

If Radiohead had "given pearls before swine" or have "the other cheek", will tell the story.

Not to do boring, but I warn you, dear Valerio Melandri, who "and what '" is written without apostrophe.

soon

dear giek CIAI own right ... oops! Greetings!

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