
I like the Pan di Stelle not only because they are good but because they teach you to do so: if you buy a pack on one side the recipe to make them at home. It 'a bit' like what I write on my blog or my collaborators and other users on fundraising.it The difference is that you should not even spend to buy the package, sometimes I write about how to do or not do fundraising . All this is called collaboration. Seth Godin says in the introduction to his latest book ( "The children will be first," read it is also valid for the non-profit) a phrase that I think might fit well to the Italian situation of fund-raising:
"Who buys my books or read my blog or call me to take conferenzae in its organization already knows what to do. Are people who, in the field of organizational development of commercial activities and the dissemination of ideas are cute and even diamonds. They already know how to design a great website or how to create a successful blog. But do not. Do not do it for society, leaders, partners or colleagues will not allow them to take effective action. And 'as if their briefcase was full of propane, compressed, but I could not make it explode "
What is happening now? What is breaking down the wall of silence on fundraising before was one thing for a few people today know the fundraising and may, by word of mouth and blogs on fundraising that have been created in recent years to introduce it to others.
What is the big problem of fundraising? That is not shared is divided, what do you do? I know it well:
- if you do not agree you must destroy the other (we recently had an attack on our websites that have been obscured for a while 'time. Our provider has described the attack as "done with skill and with a force and unusual willingness to break everything "). Another time ... a "friend" instead of collaborating in the construction of the item "fundraising" on www.wikipedia.it removed the link to our site for free information www.fundraising.it. When he did because he told me that he had been in error. In both cases we know exactly who it was, the Internet has the defect that leaves a mark .... And I'd have thousands and thousands of other examples.
- If you are not able to do fundraising copied without mention.
- if you really want to feel the first, a sort of "caste" does not cooperate, even sending a simple material for research about the history of fundraising, made by my degree.
The fundraiser that operate in this way are still in the old world, what has happened for a long time but it is likely to end: the world of sharing, the enlargement of knowledge, sharing of ideas is the future not only fundraising but throughout the nonprofit (make sure to read this book if you do not believe and then tell me what you think).
Just think how many nonprofit organizations exist that make the exact same thing in the same city and do not talk, double action with an unimaginable waste of resources (not only the state is in fact to waste money ricordiamocelo). A friend of mine told me today (via Skype): "if in Italy the ONP rather not work together with their staff a bit 'more beyond the political barriers that divide them there would be a tremendous resource savings," I say ditto I also in fundraising. But words such as open-source sharing are very often on deaf ears in the nonprofit sector (although widely used in the lectures).
Concludes the book by Godin and always think it's really a fitting description: "At that point I am speaking. Porto fireworks. Fires are not particularly noisy, nor powerful, but are still able to attract the attention and, above all, to blow up the propane you already have. " To me the fireworks fascinate me and I can use more ...

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