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I like the Loaf Stars not only because they are good but why do you teach them if you buy a package you will find the recipe on one side to make them at home. It 'sa bit like what I write on my blog or my co-workers and other users of fundraising.it: the difference is you do not even have to spend to buy the package, sometimes I write about how to do or not do fundraising . All this is called collaboration. Seth Godin says in the introduction of his latest book (" The little ones will be first ", read it is also valid for the nonprofit), a phrase that I think might fit well to the Italian situation of fundraising:
"Who buys my books, or read my blog or call me to keep conferenzae in his organization already knows what to do. These are people who, in the field of organizational development of commercial activities and dissemination of ideas, are cute and even brilliant. They already know how to design a great website or how to create a successful blog. But they do not. Do not do it because society, leaders, partners or colleagues do not allow them to take effective action. And 'as if it were their briefcases full of compressed propane, but they failed to blow it up "
What is happening now? What is breaking down the wall of silence about fundraising, the first thing was a few people today know about fundraising and can, through word of mouth and blog about fundraising that have been created in recent years to introduce it to others.
What is the big issue of fundraising? What you do not share, is divided, what do you do? I know it well:
- unless you agree you must destroy the other (we recently had an attack on our websites that have been obscured for a while 'time. Our provider has called the attack "made with skill and with a force and a unusual willingness to break all "). Another time ... a "friend" instead of working to build in "fundraising" on www.wikipedia.it removed the link to our site for free information www.fundraising.it . When he did because he told me that he had been in error. In both cases we know exactly who it was, the Internet has the defect that leaves its mark .... And I would have thousands and thousands of other examples.
- If you are not able to do fundraising is copied without citing.
- if you really want to feel the first, a sort of "caste" is not working, not simply by sending the material for research on the history of fundraising, made by my degree.
The fundraiser that operate in this way are still in the old world, what will be successful for a long time but that is bound to end: the world of sharing, dell'allargare knowledge, sharing of ideas is the future of not only fundraising but of all the nonprofit (just read this book if you do not believe and then tell me what you think).
Just think how many nonprofit organizations are doing the same identical thing in the same city and did not speak, double action with an unimaginable waste of resources (it is not only the state to waste money, let us remember). A friend of mine told me today (via skype): "if in Italy nonprofits rather than cooperate with each other work together a little 'more beyond the political barriers that divide you would save enormous resources", I say ditto I am also in fundraising. But words like open-source sharing are often empty words in the nonprofit sector (although widely used in the lectures).
Concludes the book by Godin and always think it's really an apt description: "At that point I am speaking. Harbour fireworks. Fires are not particularly loud or powerful, but they are still able to attract the attention and, above all, to blow up the propane that you already have. " To me the fireworks and they fascinate me more than I can use ...
