James wrote an interesting comment that deserves a ... "comment" more. Because it allows me to make another step in understanding the concept of gift. Here's the comment:

Radiohead's new CD can 'be downloaded from the site with a minimum bid
http://www.inrainbows.com/

Small detail, only 40% (including myself) donated to download it. The media and 'of 1.5 €. Yields and 'state of 3 million against the usual 8 to 12 million. I'm really curious to see if the next time will choose a sale yet so '"social".

I can not answer, but I have a comment, double.

1 - Radiohead, I do not even know. And they are not part of their market, but tomorrow I could be, because I have come to look, with this move. And then under the strategic move could be a widening of the market. But this is a relatively trivial comment.

2 - But the second comment is very important. Here the point is not 'to become all "pacifists" and throw away the gun, when the other has it, and you tip him. This is not to give in an undifferentiated way at all, because "it's nice to give away." Giving is not good nor bad in itself.
The point is that in life, you should always work in order to "rebuild the economy of the other", otherwise it is very difficult that the other can interact with you. If I crush those around me, I win, but I'm alone.
When there 'the famous phrase "Turn the other cheek," which some interpret as "facts hit twice," I say that is a misinterpretation.
Give the "other cheek" means: "to give another way to rebuild its economy with you", so that he can return in relationship with you and YOU earn.
This is why forgiveness is "cheap" because I allow forgiveness to rebuild an economy other positive with me and therefore I, who live by the fact that there are others (not live alone! But has always in the report) will gain. Regal is, but intelligent way here because there's another phrase "do not give away the pearls before swine."
Because the pigs do not know what to do with the beads and therefore are not "cheap" for them and if they are not for them, they are not for me either. And 'stupid gifts pearls before swine, because no one earns, and the more I lose myself in it (the pearls). All wasted resources. While in the "turn the other cheek," I use my resources to rebuild the economy of the other, so that self and other together we can do more.

So "no pearls before swine," but only "turn the other cheek" to the end of his reconstruction of the other with me. Do you understand?

Now the point is whether the Radiohead "as pearls before swine" or have "the other cheek." But you can tell only the story!