The first-Valerio Melandri Italian blog on fundraising

I want to be the opposite

Data: September 3, 2008

The CASE THAT MADE ME THINK:

Over the weekend during a lesson a student, a man of about 50 years, approached me during a break to show me the site nonprofit organization of which he is president. He asks me what I think. I say that is not bad, which is done with free software and open source Joomla (www.joomla.it). This person surprise I began to tell the story of the advice they gave. The estimate of the consultancy was € 40,000 for mailing activities and delivery of a new site and its database. To these must be added € 40,000 € 30,000 for suppliers. Result of the campaign funds raised over the costs were very few.
SOME COMMENTS:

1 - Beyond the advice that i dont want to judge (because you should know better how things went and also hear the other party) regarding the website the cost was € 5,000 for installing Joomla (we put 30 min), load the texts already created by the group and pictures provided. Practically the only work done by the webmaster has been to create an ad hoc graphic template (Joomla templates like WordPress has dozens of charts available for free) and do it for € 5,000 is a bit 'too much (plus the site is not optimized for Firefox 3!). The icing on the cake ... the webmaster has not even told them that the software was free, she has never given the password to the site to manage themselves the news. Furthermore Joomla is a CMS much more complex than WordPress and in this case the association needs could be met with a Cms much easier to use.

2 - This story convinces me even more, to be on your way and do not want to be ABSOLUTELY nothing like those that already are popular in the industry. You can 'earn, and it is right, because "we all know that money come in handy ... but here is a question of style, and I do not do so. Period. "(As he said Donadoni, giving up the winding millionaire after being sacked by the Football Association).

4 - My reasoning is simple: no one agrees to work in the nonprofit, and if you want to have fewer concerns in terms of ethics you can always work in the profit, where there certainly are moral limits but clearly very much less stringent. In my opinion, although working in a logic of profit (as we read also the Central Ethics, of which Paul is the leader and founder Celli and I work when I paid consulting), you can seriously work for the nonprofit sector, but only if you have the motivation of a certain type, otherwise it throws in profit, those who are able! What are you doing here?

5 - Sometimes I wonder: is not that people who have failed to throw themselves into profit in the nonprofit sector because there is (perhaps) less competition and think they can dupe more people less crafty? If so (and I fear that in some cases is indeed the case) it is a very sleazy approach to this wonderful industry!

I WANT TO BE EXACTLY THE OPPOSITE

I do not want to be like them, in fact my goal is (and I'm getting there slowly, slowly) is needed to earn my business goals with the training (which is why I do very little training, but well paid, around the ' Italy) and work for free for consulting projects (so do my volunteer work in consulting).

At the moment I am following for free (free means not even expenses) these causes:

- Foundation for Education, Forlì (I followed the creation, establishment, capitalization, conversion into non-profit organization and now the creation of the fund assets)

- Social cooperative Tonino Bristle, Schools Ship, Forlì (I am following the annual collection and special collection)

- Priestly Fraternity of the Missionaries of St. Charles Borromeo, Rome (I'm following, in this case with the reimbursement of travel expenses, and together with the Central Ethics-that makes the most of the work - the overall plan for fundraising)

- Parish Church St. Joseph the Worker, Forlì (the construction of a large sports center within a new district of Forlì, where such facilities do not exist yet)

- Nutriaid, Turin (I am a director, manager and counsel of Fundraising, which is a former student of the Master, this is the commitment that takes me less time ... because thankfully Antonella Demarchi is really good!)

Let's be clear:

1 - for me to "follow" does not give a consiglietto here and there, occasionally, when it happens. Means to time, make meetings, write papers, review drafts, etc.. It means so much time spent with the volunteers and the management.

2 - many times within (or outside) of the structures there are people who are working and which are hard and important work. I therefore have no intention of taking the "merit" of success. Far be it from me!

Obviously I'm not a saint. In all other cases that follow are paid (I believe in a fair and reasonable), as well as for all days of training I do, in or around Forlì Italy.

I certainly do not hide behind the nonprofit to earn. And I know (at least for now ....) not to be a saint. I think I give a good product, reasonable, fair, often well above expectations. I continue to spend money to form any and to be updated (I was also recently in the States). I try to always give the "last" thing to my clients and my students. Who asks me a discount, many times I do, but I do not svendo. Never. Rather not go. My training days are real formulenza days (training and consultancy) in which I consign spremo and not the starter, but also the first and second. When I come home many times have undone (physically) and carichissimo (mentally) because the training days are an "event" every time.

Like me, I think there are many others who work in the same way, and obviously I will not names of those who think NOT behave the same way, but I believe there are any. Too many.

In this, who has a duty to monitor, to mature, to grow the culture of the use of the consultant, is largely responsible.

The Festival of fundraising, will deal with this, culture of fundraising, and in his next edition will have a session dedicated to "Uses and abuses of the consultant" ... we'll talk ...

26 comments to the post.

  1. Philip Day September 3, 2008 wrote:

    Dear Valerio, follow you down the line! (Although often - doing so - it's hard to make ends meet!)
    See you soon. Philip CM

    Philip, thanks and good job

  2. JD Day September 3, 2008 wrote:

    so obvious that a non-profit is not helped, indeed.
    but it is equally true that to avoid some "cheating" just sometimes just a little bit of information and training.

    Best regards
    JD

  3. Titian day September 3rd, 2008 wrote:

    Obviously one can not but agree with your point of view. I would add that the work in the nonprofit has a peculiarity: those who work without ethics does more damage than anyone work immorally in profit.
    Maybe you could do something to stem the flow of bad advice: ensure greater transparency. If the good consultants and trade associations PROVE public costs and "best practices" of work, many associations in the grass would have at least the parameters from which and with which to compare.

  4. giving the date September 3, 2008 wrote:

    Surely consultant and president are not suited to the nonprofit. However considering the huge amount I want to break a lance in favor of the President as may have been dazzled by famous companies or consultants.
    So I associate myself with the previous comment at the point of transparency that President would be to insist on the error?
    And as a fundraiser would say that a colleague or a consulting firm does not work according to the major ethical standards of this industry?
    You may know the link of the association? Could be used to avoid making similar mistakes.
    Hello Dante

    dear dante is not my aim to discuss this or that adviser, I have one goal: to contribute to good practice

  5. francesco day September 3rd, 2008 wrote:

    Hello dante, I would not say that consultant and president of the nonprofit are not suitable. The president why can not a president than to be a good manager must also be a fundraiser in the round. On the other hand, I associate counsel to what was said by Titian, we put online how much does a consultant and as it gathers for the organization. I know this is a hypothesis provocaatoria and wants to be just that but every now and should be done. For example: a new website how many new users in more leads me, how many new subscribers to the newsletter brings me? It's called ROI (rate of return on investment) http://it.wikipedia.org/wiki/Return_on_investment

  6. Raffaele PICILLI day September 3rd, 2008 wrote:

    I steal chickens (in this case the chicken is just great ..) there are and always will be. You can create as many professional bodies, codes of ethics or conduct, but there will always be clever "fellow" of the moment that, instead of an egg (the just wage), he'll go with all the chicken coop .... Fortunately, the competition is not lacking and many who ask me for advice I say they were going and also from other colleagues and do well!
    In my opinion those who promise the moon and the stars, or is very good, or is an adventurer and stories as told by prof. Melandri did not have anything new (unfortunately) but a lot of truth.
    RP

  7. luciano day September 4, 2008 wrote:

    This is Melandri that I like!

    Dear Luciano, thanks, and thanks to check out the proposed Committee sceintifico festival of fundraising. application, which, I want to say publicly, honors us. You're not a saint (as I am), but at least you try! Obviously you are accepted into the category of consulting the Scientific Committee of the festival (VM)

  8. annalisa lalumera day September 4, 2008 wrote:

    I totally agree with you. Unfortunately this reality as more and more. If it can be used for information, despite never having talked with us on this subject, too, in my small way, I'm trying to do you. I also argue a lot with training, consultancy and communication and follow-profit organization events in two exciting projects for fund raising purposes only free of charge. For now, that's fine ... and when really the culture of the use of a consultant in the nonprofit will be implemented properly then I might go back to doing what I did before.

    Annalisa Lalumera

    What do you want, we are in an oligopoly, in Italy the same rule in politics and in business organizations has always been and always the same. We are a country where at least 60 years if you're not even worthy to untie his shoes usher of the City. In the town where I live, uoi not even imagine the Assessor if you have not done at least 20 years of party faithful and loyal, you can not expect to be mayor if you have at least 70 years ... and the world of fundraising? It 's the exact mirror of Italian culture. I'm not a youthful and cambiamentista at all costs, but anyway!
    Sometimes you ineggia for career change, I hope to be one that uses his career to make change.

  9. Valerio day September 4, 2008 wrote:

    (Get from a person who lives with me and not my kids ...) and the public ...

    "Loved the last article you wrote on the blog" I want to be exactly the opposite. "
    I almost touched, because one thinks you're exaggerating, but instead you're just like that.
    But the thing that moves me most is that you do for a "judgment", but only because they really believe.
    Hello beautiful, and then do not say we enhanced the value ............ you do not know but I always read with great interest your blog ..... every day.
    Indeed I must say I was a little 'tired of staying firm on Article departure for Austria.

    Hello. Hello. "

  10. fabrizio day September 4, 2008 wrote:

    Hello Valerio, a salute to all those who commented.

    just to better understand the question: what advice would cost to create a site with joomla?

  11. Antonio the day September 4, 2008 wrote:

    Thanks Prof. Melandri for this important article!
    I follow your blog because attraveso always happy to note that there is always something to learn or to acquire good advice from you and from all the "patrons" of the blog.
    I, a young fundraiser, after 2 years of "apprenticeship" in a coop social'm going to make the choice to take the path of the consultant.
    In this regard, my experience as a volunteer in various organizations nn invogliarmi can do is to fight in the future so that the ethics that you breathe in the Italian third sector is not polluted by people who think only of their own personal gain ...
    Thank you and good day!

  12. Francis Day September 4th, 2008 wrote:

    Hello fabrizio, to make a site are so many variables, not just make a website with Joomla (or any other CMS) but if you must integrate with other functions: online donations, database management and newsletter etc.. However from experience I can tell you for experiences with good a good webmaster site (maybe with a nice graphic derived from a template by choosing among those free of Joomla, WordPress, Drupal) is achieved even with half the cost of the one mentioned in this article by Melandri and least optimized for all browsers as it does not seem to be mentioned. Hello francesco

  13. fabrizio day September 4, 2008 wrote:

    thanks
    Fabrizio

  14. giving the date September 5, 2008 wrote:

    Two posts written on different lines:
    - Dear Francis: someone within the non-profit organization concerned must have made the responsibility of the consultant contract. So the President is one of them and if you do not plan fundraising before signing certain contracts should be very careful because you know perfectly well that the damage is not only economic but social, how many people would have helped with that money? Or rather how many person is worse off because the money is gone? So let me add that you're right! That the President is not suitable for non-profits say that you should not do ever!
    - How could cost advice for creating a site with joomla?
    I state that I particularly love sites with free CMS because very often the customization is not the most effective, however, believe that they represent an excellent opportunity. Unlike many, I have no trouble making prices and I can tell you that a site (not CMS) free so static (HTML), but with the classic and custom sections: Who we are, where we are, activities, documents, contact and multimedia space will cost you 700/900 euros plus VAT depending on the customization such as the introduction of the possibility of receiving donations provide additional pages or images in flash format. A completed site can decide to keep the code or to handle it and in this case, the management of aggiormamenti base could cost you 500/700 per year price that I consider honest. I suggest to train a person to deal with the internal management of the total site and blog, created with open source products, I always suggest that to achieve because it can be your true instrument of communication with your supporters, in practice the blog the home of friends of the Association. As for sites with CMS strongly discourage free to have them done by companies, but rather to train the staff of the Association, both technically and strategically, which will make it happen. If I wanted to make a personalized portal with a database in MySQL or PostgreSQL with better prices could be from 5000 to 15000 euros as needed, in this case you would have the complete management of the site: news, images, videos, links update everything as CMS free but more customizable and perforators (an example http://www.coopi.org/it/home/ ) except that the following site was developed by Accenture and I dare not tell you how much it could cost you. If you have a good idea and strategy on the development of the website you can go to small local computer companies without going through emblazoned company that have exorbitant prices. Remember that to create a Web page is to write code using these tools and development environments are not particularly expensive. As for the post production of video commercials (up to 2 minutes) in flash format for the Web you can spend 300 to 500 euros if you use your pictures and your ideas. For video editing distance from $ 1000 up and depends on many factors of which we discuss shortly, however, you must consider that in this case you are entering a highly expensive and niche market so prices are higher. However, in some cases, films made of "home" and presented on the forums are a great tool to have become known, especially if parked in the hodge-podge of YouTube.
    To conclude: no manager can replace good training of staff and non-profit association expenses incurred by "President" are excessive.
    I can not comment on the activity of mailing because they are not particularly prepared. An important clarification: the prices written above do not intend to propose any kind of publicity or any offers, they are used for guidance only and only because the discussion in the blog demanded it as an example.
    Damn! I wrote more than two lines :-)

  15. Francis Day September 5th, 2008 wrote:

    giving thanks, one thing: perhaps the Accenture site Coopi gave him. I wonder if Francis Quistelli knows something. Hello francesco

  16. giving the day September 6th, 2008 wrote:

    Hello, prices no one else has to do?
    Needless to keep secret, were published long ago as income on line :-)
    Hello D

  17. francesco Quistelli day September 7th, 2008 wrote:

    Hello Valerio,
    after much "understood" and heard. I just want to point out that I also think that the training and the creation of a professional staff to a domestic ONP really make a difference and is a primary objective. This pressupone great foresight by the board of the organization, because it takes time and money to set up a team of efficient and effective fundraising. The strategic consultants and / or services (I have been for 5 years) are useful only if the other side there is a customer "right" that is capable of making efficient and effective activities cosnulenza, is always a game double. It is the honesty of a consultant to figure out where to stay and who you work with. But the customer must be educated to counseling (laws to better use of counseling). Anyway I think that the market is always right: if a company is thriving for a long time then it works, if not ... Relying on the market now seems the best solution so that the best consulting market itself more and more.

    Rimgrazio you for quoting the site COOPI, we did not actually spend a dollar: the CMS was created for free by Accenture, this is also fundraising. And in a few weeks the new version of the site ...

    Cost of fundraising some time ago I wrote a post, maybe come in handy http://quistelliblog.wordpress.com/2008/03/16/i-costi-della-raccolta-fondi-voce-per-voce/

    Hello and see you soon, I hope to see you to talk about the next festival!
    Francis

  18. [...] Melandri has written a post on the advice in modno heard a lot of fundraising http://www.valeriomelandri.it/2008/09/03/io-voglio-essere-esattamente-il-contrario/ Many comments, including the [...]

  19. valerio locatelli day September 8th, 2008 wrote:

    For a well-made portal joomla prices range from 2milaEUR (simple well-made with graphics personalizzatissima) to 5milaEUR (for customers with complex needs, such a great site redesign or creation of custom extensions).

    What I always recommend is to allocate a portion of the budget assistance and post-deployment projects. And 'since the site went online to those who manage it begins to truly realize what the needs of the site, such as the need to update and change and what changes you would take to do at that point, however, for many The budget has already been consumed; (
    To experience the sites of small and medium-sized non-profit that work are those in which those who follow the development of the site, within the nonprofit, it does so with passion and perseverance, the sites must be a living organism, constantly changing. Often we develop the site for a hypothetical user who, in our opinion, comes to visit just to know "who we are, what we do, where to find us, contact us :) ) ", While the opposite, our first user who already know us and come back and we must always have something to say (news, events, initiatives). I digress ...

    To return to the topic, if I were a non-profit (for once take a bath with humility and drop me in the shoes of customers), but give me a quote for the DEVELOPMENT of a site, a site now as there the 'everyone has one, I'd make an estimate for the MANAGEMENT AND TRESFORMAZIONE a site (for example 300euro/mese) in this way would get three key findings:
    - The site is monitored constantly and dropped immediately after creation
    - The consultant / agency is always on the line because it must obtain renewal (monthly, quarterly or monthly) and then commits more by doing things that really serve the nonprofit
    - The costs of the site are linked to the performance of the site, the partnership continues until it is successful.

  20. Valerio on September 8, 2008 he wrote:

    Locatelli dear, the last part of his mail goes exactly in the direction that I hope: more specificity, more fields' delimited, the exact definition of the contract and scope. but to do this we need to know the logic and then occore a good education and information. Thank you for your prezione informazini!
    Regards

  21. Ben on September 8, 2008 he wrote:

    Francesco Bravo,
    From American I must say that your concept of "Fundraising Consulting" I was very foreign. Since it takes a long time to find and treat contacts that are available a minimum figure what it can offer a consultant for six months?
    The fundraiser is a stable figure in the organization and is a growth investment for any NGO. Despite all the talk of the necessity of the FR in Italy are a few who still works as capsicono despite the abundance of information on the matter.

  22. Livia on September 8, 2008 wrote:

    Dear Valerio,
    the number and tone of your comments on this post intense speak for themselves, I think.
    I waited a while 'before leaving a trace even of my "step" to see if, rilleggendolo few days later, the post would have had on me the same disruptive effect of the first time.
    it works! that gave me great energy!
    what a great desire to go on this road!
    I agree with you, and I heartily thank you, Valerio.

  23. Alexander the day September 8th, 2008 wrote:

    Dear prof. how right you are! I follow you since nn know how many years ago did the courses at the School of Mercy .... (remember?) and unfortunately there are so many to return to the topic I agree I do fundaraising can be compared to the work of financial advisor no ... if you're honest you know how many people you're fooling?? I Said a bank (in bcc), which has always behaved properly before recommending trying to understand the risk profile, timing, and only then offer advice ..... am I wrong?
    fundaraising do think it's one of the most beautiful works because if you do it seriously you can get in touch with the essence of the association, lick it and even improve it in perfect harmony .... Your can leave a positive step, create a permanent shift. Best wishes and I hope to soon.
    Alessandro

    Dear Alexander, identified! I'd really reincontrarti and understand who you are ... I remember very well the fundraising courses at Misericordia (but we're talking about more 'than 10 years ago?) Cabbages how time flies! A salutone and I'm glad to hear you!
    vm

  24. Francis Day September 9, 2008 wrote:

    I believe that the market, if not vitiated by influences or external help, to do his time. The consultants will be good, those that do not raise money or do not create good results will be insulated from the market. Ditto for training in fundraising.

  25. Valerio day September 13, 2008 wrote:

    I made a few comments here and there 'that you put in the post. I have not commented on who is' cause the comment was self-explanatory and needed no other additions, and most agreeable in full. Thank you, thank you very much and of course I expect more answers!
    vm

  26. fabio the great day December 13, 2009 wrote:

    Dear Prof Melandri I'd like to meet to share many of the themes addressed in qs blog edancora more understanding, attreverso my career as a professional in a company profit, as the power to create value in the non-profit organizations in the light of my new assignment as found raiser. Now I would like to revisit one of the most interesting courses taken by me in Bertinoro on the technical basis for the found raising.
    I am willing to meet at his university in Rome or Milan Or where I often go to work.
    cordially
    fabio the great (347-2197826)

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