Many people ask me: give me the names of the authors fundraising guru, give me the names of the best writers on the subject. My answer is always: it depends. But this time I will try to make a trio of "super":

1 - If you search for an author who knows how to give a profile analysis and study of fund raising, I think the absolute best from both Adrian Sargeant. Any of his books is a step in the deepening of the matter. It 'the only one who speaks of accounts, statistics, testing, testing, and then is never accurate "impression"

2 - The management of Fundraising Kelly , another book is really nice, complete and well built. Kelly is a woman of the same PR and an academic. In mega-tome Kelly is all very well done.

3 - And then something about a tool classsico, mailing: to get an overall idea of the instrument, and also something more 'I propose a text by Mal Warwick (five in a strategic direct mail tests, writing letters, etc.). Whatever of the many tests of Mal is concrete but certainly his "write successful" remains one of the more 'important and for all who is mailing letters.

For now, these three authors, very different from each other (man of the first marketing and research, the second woman pr, uomono of practice and results in the third) ... here are my top three tips! see you soon. vm