The first-Valerio Melandri Italian blog on fundraising

Make a brochure is not easy

Data: March 14, 2009

Recently a friend asked me to take a look at a flyer ( which I attach here ) before it went to press. These observations agree with you ... and if maybe you wanted to make a donation, it's a matter of reciprocity!

Here are my considerations

Very nice, very well done!
- Take my picture group, which adds nothing and even confusing, while the beautiful pictures of Rachel. To hold. From the picture
group do not understand, who are sisters.
- Put pictures of the beneficiaries, impact, of the things actually done, and you are doing.
- Instead of the group picture a picture of prayer from behind, a photo of action from the back, six at the end of the wheel put your shoulders,
not make another opening, put something that close, and calls to action, a need, something that will suggest an action
to: "see how many people we help, help yourself", or see how many people are with us
- Close the flyer with the action, not with another opening
- A few more great photos and well understandable that many small photo booth
- I do not know how big the characters of the flyer in the real but know that older people have difficulty in reading less than 13-14pt Times New Roman, or whatever, they are most 'children do not read
- The photo of the girls laugh while they study it seems a good sign, I understand the joy .... but when you study you should see them in an attitude of study ...

The only thing missing is a signature of someone. The text has the tone of a letter (we are, we did, we do, ...) but questions without a signature. More 'staff is better

2 comments to post.

  1. Raffaele Picilli the day March 14, 2009 wrote:

    I agree with what he said prof. Melandri.
    Witnesses who would put a phrase most of your job, your mission. Very breve.Tipo motto.
    I would use, for the words to highlight, bold.
    The photo on the front cover is very nice but I prefer photos more "operational" here is what we do when we help somebody .. here .. etc.. A photo that communicates the message "support a missionary."
    In other pictures there are people who study, sing, eat. Personally I would put pictures that are also connected to your future activities (helping others, teaching ...).
    Would not it be better to insert captions for each photo? "Sister Mary ...", "Sister Anna but ..".
    Started a process of fund raising, why do not you have a website?
    I have seen the figures for support (10,000 euros, etc. ..), maybe I am a bit 'high, but maybe you have a database of regular supporters whom to ask and then no problem.
    Many greetings
    Raffaele PICILLI

  2. Valerio on 15 March 2009 he wrote:

    raffaele thanks! Additional good advice!
    vm

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