Prof. Gent.mo Melandri
I write because picking up a bit 'of information around I stumbled on a case that made me very curious.
Starting from an advertising page of The Sun 24 hours I have read that the Foundation had raised the children fairy 35,000.00 euros for the associations of Milan.
What intrigued me and I started searching on the activities of this Foundation: result I was somewhat taken aback. This practice creates Foundation sponsorship contracts (not grants) with companies, the money collected is turned over to the respective percentage behind affiliate of the Foundation to pursue projects.
Their website does not seek experts in fund raising, but skilled and experienced sellers. The system has to convince companies enter into these contracts is the advertisement that is able to provide 24 hours on the sun and think through the wording, which are always inserted in the Journal of Confindustria.
The company that takes care of this activity is Publiscoop that just makes advertising services for companies with editorial
and magazines that are always entered in the sun 24 hours undertaken through segmentation and target areas.
The majority shareholder of Publiscoop is also founder and President of the Foundation
So at this point you can think, we come to the point.
Until now it has not been talked about corporate social responsibility, giving, ethics, etc, but a pure and simple activities
Commercial: These companies sell advertising through editorial initiatives and ideas how to expand the offer and convince the best
companies that the returns will be important? simple with a whole world (the nonprofit) available to simply create a foundation!
Help other folks, are you doing on the money, publicity nationally better than that or not?
The scenario is clear it does not take a genius to figure out what are the goals (profit).
Let us pause a second. In his blog or to another person as intelligent as Francis Quistelli has always spoken of Ethics, Values, Involvement of the Cause, etc. q ual is then the boundary between fundraising (as I think of all those who wish to read his blog) in support of a cause or a social need, and sponsorship / commercial contracts concluded in favor
of a cause or a social need to increase the profit of a company, however, giving a profit as profit???
I do not know if it is so difficult to answer this question (at least for me) however I want aa this point to present the problem at all.
For those who need support I think that the dominant utilitarian aspect has already degenerated, thereby losing the cornerstone of support for emotional / sentimental (humanity) and then rational.
If this is so we are in the mere commercialism and no growth for the nonprofit.
I'd love to hear your opinion and that of one who attended his Blog
Greetings RZ
[Photo below killthebird Creative Commons license ]

CIA and Valerio, I rise on this post because clarity in our "market" I think it is very important, especially since I know the Foundation in question rpincipale whose headquarters is in Veneto.
I never had to deal with them, but the world is small and run the information!
I do not want to go into the legality of their business (I do not have the elements and did not compete) or morals, or ethics nell'ipervio territory, although I have my oponioni on, but I can say with certainty that this Foundation is not about fundraising, sponsorship, if anything, that is something very different.
I do not know if the word mercantilism RZ intends to make a derogatory sense to sponsorizzaizone, I believe that the practice is sponsorizzaizone dignified and useful, even though they are commercial, as stated by law.
The problem is not that what it does, but how it proposes, but this Italian legislation has wide gaps (think of the discussion on the merits of sponsorizzaizoni interested in voluntary associations).
The answer, my friend, or girlfriend, the RZ can find just going over some basic principle of fundraising which reciprocity and the concepts of equivalent exchange of goods and non-equivalent and finally what is the mission of the company that Nonprofit offers of sponsorship.
RZ has done well to raise the question, why it is important to distinguish distiguere and I share the need and desire to build an intellectual honesty - and of course the legal one - to the business of fund raising (mind you, I said " fund raising "and" fundraising ") because what needs to be preserved forever and still has the respect of the donor and the" sacredness "of trust that grants us the same by making your gift.

Here .... Also this time I told my .... sorry and happy Easter to all.

Luciano Zanin