The pain can never be considered boring and banal ... more posts soon "indistinguishable" rather than a forced and playful creativity out of place ... better to sometimes be repetitive rather than ridiculous.
It is not always easy to develop a viable creative with limited resources and time ... also remember that the ultimate goal is to help solve the problem!

this comment really interesting! really interessant by Guya, for those not familiar is a great expert in fundraising for the organizations that I respect very much (OSF).
Simple, earnest, and goes on at the same point: to produce mailing mega super creative, actually raises the cost and is not guaranteed to work more, why do it?

The pain should never be considered trivial, but is easily trivialized by those with a few lines can induce feelings of guilt that he asks to silence by making a donation.

I think it's a matter of approach and method. Suffering ... flora, fauna, monuments and men is a very very delicate. I think the term is not trivial in the letters just rather see a spectacle that I like (and not only in literature, unfortunately). The fundraiser is good for me what goes on tiptoe ... and is not suffering an advertising tool.

Personally, I usually decide to NOT donate to organizations that send me on the mailing envelope with the photo of a starving child who looks into my eyes, and I said "thousands of children are dying in africa, do something!"
and do not do it for two reasons:
1) I do not like it when you make me feel guilty. if I make a donation and because I want to be glad I made it, not to prove a effirema feeling of having a fault that I downloaded (not directly, at least).
2) put children on the envelope and too trivial in the sense that is not "creative", but in the sense that it is not "true". I know that in Africa children die every day: What are you cercadno to tell me more?

I believe however that those who work in non-profit organizations (especially the fundraisers ... but not only) should acnora make a big effort to educate donors.
While many organizations use these types of mailings and why they work ... obviously!
Greetings all!

Doing research on mailing.fundraising.it site, which I created with Valerio Melandri, I can say that in most children are mailing your favorite image. So I agree with what Alberto says the image of the child but probably actually invites to donate

yet drawn by BLOG PAUL Celli, yet bell'approfndimento:

Thirty-five: I can not believe
published September 5, 2009 in the category Thought

Even on direct mail, and the strange ideas that some esteemed professionals argue about its use in fundraising.

Songs in a serious conversation (or presumed), at the table at a major nonprofit organization of northern Italy, a few weeks ago, the protagonist: the manager of a large company that sells lists for mailing.

"You know when direct mail is not working? When the nonprofit organization is not able to put aside his Good Cause! "

Incredulous, we asked him to explain ....

"Sure, if you put aside the Good Cause, the organization puts on an emotional, not follow the rules ..... in the mailing must be precise, methodical, well take home the results ....".

Yes but the organization has to tell his story, anyone objects.

"The important thing is that what is said does not distract the reader too, and we know what the reader wants to hear, then diciamoglielo, right?".

Bravo, good.

Now that's a discussion that shows how the logic of nonprofit and fundraising are clear to some people who revolve around the instrument of direct mail.

Now that's a discussion that goes in the direction of transparency and the ability to keep a promise.

Direct mail is a powerful tool but must be used responsibly. Perhaps it would be better if only the structured utilizzassero nonprofit organizations, keeping in hand the whole management without carry your image and credibility of external consultants who until yesterday were selling books (or maybe slippers), and now dealing with the same arguments a little grace ' most sensitive and serious.

PC - EC