The first-Valerio Melandri Italian blog on fundraising

Payroll giving and Match approach, involving employees ...

Data: March 18, 2010

Hour (ie unora.org ) is a good idea to involve employees in companies profit. The Payroll Giving: is a means by which people can give more value to their business financing, in proportion to their salary, work of those who dedicate their daily activities to support the causes of primary importance. The payroll giving is a free donation deducted monthly from the salary, in favor of one or more social causes, an amount equivalent to one or more hours of work. . Giving The Match: It is an optional mechanism activated by the participant, who is to deliver an amount equivalent to the total or a part of the total donated by its employees.
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Methods are all relatively new (at least in Italy) developed extensively in U.S. and UK which will be discussed at the Fundraising Festival in May .

When I was in the United States in New York ... many years ago (15 +?), I did an internship at Merrill Lynch (inside the two towers which were then demolished on 11 September) and I saw an operation of Match Giving . The idea was based on the fact that the U.S. is NOT tradition of coming to work dressed in a suit on Friday by the Independence Day (July 4th) Labor Day (Sept. 4). In practice, the Americans say, during the summer who wants to, on Friday may 'already dressed' for the weekend and then have a "casual day". Well, the idea of ​​Merrill Lynch was this: all those who donate $ 5 for this case, Merrill Lynch will donate $ 5 more (giving the match) and more 'will allow all donors to dress "casual day" again next Thursday. Two birds with one stone: get more 'money (with the presence of the match giving the donation because it stimulates your gift is doubled) and allows everyone to say that you have donated, without saying it (if I want to dress casual on Thursday say that I won ...)

Not bad these Americans (sometimes ...)! By the way Obama is going to make to make his health care reform?

5 comments to post.

  1. Elena the day March 19, 2010 wrote:

    It 's good to learn from America, we follow the example of many things! Greetings from Ancona.

  2. Albert the day March 20, 2010 wrote:

    Working hours for un'istutizione American, I realize that donors appreciate the match Gift, know that your donation will (in most cases) DOUBLED is not just an incentive.
    The best thing is to see how donors should commit themselves why this happens! "I sent in the form of my company to have the match: the avetew received? you need something else? "
    Greetings and see you soon!

    Alberto

    ps Let's hope that the reform of Obama steps: in the U.S. today, 40 million (milioni!) of people can not afford health coverage.
    And, to my knowledge, insurance consider heart transplant operation are unnecessary ... and then, in the case, however, pay of your own pocket.

  3. Thomas on April 19, 2010 wrote:

    Dear Professor Melandri,
    the "eogazioni-challenge" of the CRT Foundation has studied you?!?

    A warm greetings and congratulations for your blog!

  4. vanessa on April 28, 2010 wrote:

    fantastic! while I was volunteering for WaterAid in London I worked right next to payroll giving managers! so many ideas from which to take inspiration from England!
    I've also done skydiving for another association collecting 500 pounds! another amazing thing you can do here in Italy!

  5. most of the day April 10, 2011 wrote:

    but you can make payroll without giving the company as an intermediary? I hit the employee or directly asking the company to donate hours of his work

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