A friend passed me this severe sentence in which the Institute dell'Autodisciplina Advertising conviction for misleading advertising you see on the side of the communication and that can also be found in some brochures from the certified NPOs' Italian Institute of donation.
It 'clear error of perspective of this advertising, but that is what I want to stop. The question of "who you can trust to find out" I would like turning over and ask: who you can trust when you go to make a donation? How to understand if the funding request message is true or not? Ritendo I think there are two channels on which action must be taken:
- Existing in Italy an organization that certifies the use of the donations made by nonprofit organizations or the Italian Institute of donation I would not be thinking about creating another body that does the same thing or similar things: but I would ask the same institute to set their political control by reversing the burden of proof. Not that the institute controls, but nonprofits that self-report. Not a top-down model (I say to you if you go well), but bottom-up (we say what we do and the world must be able to judge). The business model is certainly admirable dall'IID set (they are all volunteers), but I think it is really the opposite of what should be done. There are the energy and ability to control 300000 nonprofit organizations, can not be given to the donor in this way more tools to understand who donate, the brand is good, but not enough. How to talk about it for years in the network is necessary to make comparisons between the budgets of nonprofits and make them available on the web at all, to lobby for a model of single budget for non-profit entities (such as the United States) that give the most possibililità comparison and comparability (benchmarking) between companies of the third sector. On this subject does not need to invent just copy sites like Give.org or Charitynavigator . If all the energy and resources spent to make the IID and to make the certifications had been spent to create a "watchdog" American (as the sites I mentioned) I'm sure there would have been far more results
- Greater culture of giving: I do not like this at all, and always point the finger only against nonprofit organizations in general, I believe, as a donor which is, that the same donors should increase their awareness on non-profit organizations who donate . Each of us makes choices every day, when I choose the telephone operator, when I go grocery shopping, when I choose the school for my children and then why not try to better understand those who are given the donations that are made every year ? Only with a greater culture of donations you can ask for nonprofit organizations, asking for more transparency, more comparable, more openness to the comparison
On these and other issues must furthermore continue in a united, in the lobby doing the most positive sense of the term, or that of the open-air lobby, on the web, in print and a little 'less under desks or chairs ...

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