before answering the next time Apple would ask you to read the article "Fetishism and exploitation of digital goods hidden: Amazon and Apple cases" which among other things it speaks to the Apple and how it is not exactly an organization "exclusively" philanthropy.

My challenge was to understand, that you should stop with this paradigm of "I'll give you some money, I'm good" "does not give you the money is bad", because this equation is reductive.
I used the example of Apple, but I could do an example with many other companies doing their job conscientiously, while not giving help to the welfare of all or at least some.
Probably Apple uses? This was not the meaning of the article. I meant that:
1 - not enough to donate to stay in place
2 - although sometimes not gifts you can make good of humanity (and perhaps as you say, Apple does not).
Thanks for the clarification!
VM

Yes, I realize that maybe my comment was slightly OT, the sense of the post I understand correctly, is that among all the examples I could do is going to take your Apple ... (it means that those of Apple are very good at marketing )

I will grant that was simplistic, even for his part, Steve Jobs said that pursuing the social purpose of his business or technical progress (combined with fashion I might add!) Was automatically a great philanthropist.
The technique can bring some benefits to the community, but also disadvantages in my opinion, the technique is not "good or bad" are also its individual applications have to be judged.

That mission is ethical is a piece, but not by itself enough to be great philanthropists.
The director of a social co-op work placement but did mistreated employees, would be a philanthropist?

To me it was enough to raise the halo to Steve, he also gave a bite of the apple (of sin).

PS then a company producing goods / services, do a service to the community for sure, but remember that the service is well paid by the profit he gets from consumers. Jobs would call him a great manager and "inventor", not a philanthropist.

"The director of a social co-op work placement but did mistreated employees, would be a philanthropist?"

It 's the point! This is the strange country where if the executive is paid very little, indeed underpaid, it is BRAVO and rewarding. while those who paid a lot, even if he's good, it's a pimp.

We should allow those who are really good (that solves problems) to become a millionaire by the nonprofit! while this is the strange country where he can become a millionaire by selling pornographic magazines or violent electronic games, television programs or idiotic, but if a good money saving human lives is a bastard pimp ... Marx was right, "we are separating the value added by the person" and we're not giving "to Caesar what belongs to Caesar" but only to those who sacrificed a prize (regardless of the results obtained). Jobs is a bastard? Ok Ok Ok, but cabbage, at least his computer did not work and crashes every 5 minutes as Windows Vista .... at least it can do its job!

The truth is that what really matters is how we use our time on this earth, not how much money we donate, the courage and energy we spend in combat cynicism and mediocrity, facing those who seek to trample on our dreams and maximizing our potential.
If we consider all this, then we can say that there is no bigger than a philanthropist Steve Jobs. If ever a man has made significant contributions to humanity, this man is he. And he did as he fought against cancer.
During a recent interview, Bono defends Jobs, saying that Apple was the most generous supporter of the Global Fund to Fight AIDS, Tuberculosis and Malaria, with donations of tens of millions of dollars. Bono also said that the fact that a person has lots of commitments does not imply that cares about the common good. Steve Jobs has devoted his life to the advancement of humanity, not to his own pleasure, we are not dealing with a man who has spent his life building houses or yachts, obsessed with how to spend its billions on his personal pleasure, you can not even say that he has never had much free time to devote to himself.
And apparently, the surprises do not end there ... Jobs' this man has so much more to give to humanity.