For years now I do not believe in behavioral surveys. I do not think much either in focus groups, although still some value for some very limited things we have. In reality people will no longer says what he thinks, but only what should be said. The nonprofit then this is awesome. How many times have you donated? Many (not bad giver, the giver is very good). You do it willingly? Sure! (God forbid!) What do you miss most? The transparency (but then do not read a line of social balance .... even if he is sent dozens of times). What do you like most? Generosity complete (I'm not selfish). Would you like to receive all requests for donations online? Sure! (Is more environmentally friendly, but then have a dramatic drop in donations, when you move this donor on the on-line only) Exc. Etc ... So we already know what people say they think. But that's what he thinks? It 's really what he thinks or what he thinks he should think about?

I spoke with Adrian Sargeant, a pioneer of the psychological on fundraising. had in mind a comparative study, USA, UK, Italy on donors. Adrian has a lot in the past used the technique of self-conduct. And I said "Enough. Today, no longer has any value to a survey on the statements of behavior, one must examine what people "do", not what people say you "would" or says that "he did." Statements are simply false.

My challenge for future investigations is to go for field testing. Faced with a newsletter of some kind, made in a certain way, I have less or more donations? And if I do it in another way I get more donations? So the time to research on some samples' inaccurate (this is not the case, which indeed has a huge sample, but other research seen recently) and analyzes based on self perhaps is almost finished. Now we need to step forward and I am convinced that the good authors of the research which will carry the press release, the database giant at their disposal, with a great opportunity to have contacts who may be looking to make strides nonprofit . As long as we are all willing to share the data needed to produce them, and to test applications in different sites

Ps do you like to know? Please write your questions and I'll try to put them together for a new research, together with those who want to stay!

Meanwhile check out the research.

"Non Profit Report 2011-ContactLab in collaboration with VITA Consulting, http://www.contactlab.com"

People loyal to the third sector in their behaviors photographed using digital social networks, more or less often, to write post or upload images, but only parts of them attend to keep updated on the projects of non-profit organization of your interest, preferring to newsletters and web sites . Seek direct contact with organizations, call for transparency and effectiveness.

Social networks: a world yet to be explored

Half of all respondents - 49% of the over 20,000 hits already in the database of 38 nonprofit organizations in Italy, asked to answer a questionnaire online - claim to use social networks to write posts, upload photos and participate in groups. It changes the frequency: only 14% recognize that we have a diligent and active social presence, while a further 35% writes, comments or share content on their profile, more rarely, while keeping up with what their friends and contacts.

Transparency, clarity, continuity of messages equal loyalty

Users are demanding transparency and solidity: they do by showing the need for a restricted area within the site of the non-profit organization (62%), in order to follow closely the development of projects and calling for greater attention to content, as well as in newsletters in the social pages. They would like to find more stories, maybe illustrated by photographs and accompanied by the comments of the users who wish to share their experience and bring a testimony of its commitment to support a worthy cause.

Word of mouth, still the main source of information for a user on six, exponentially increases its reach thanks to social networks: an opportunity to take advantage of expanding and strengthening its network of contacts and supporters, now more than ever able to become ambassadors of initiatives of non-profit organization.

Non Profit Report

The complete edition of the survey, which involved 38 nonprofit organizations (large, medium and small, operating in nine different areas) and over 20,000 contacts in their database who completed the online questionnaire is available for download at ' address http://www.contactlab.com/nonprofitreport

At the same address is available for the study of infographics: users loyal to the nonprofit and the web. The gift and the relationship with the online social network