When a non-profit claims to donate 100% to the cause, obviously is not including the costs, or donations of goods and services used. In Life Magazine December 16 do some examples to clarify some ideas, since Christmas is coming, and with it the many slogans "100%"!

Even the fundraising needs of a saint! How about Saint Nicholas? Do not remember the figure of the fundraiser? My proposal in Life Magazine December 23.

What are the mistakes to avoid when writing texts in fundraising? We present here a brief list of the most common that I have come across, hoping you may find it useful, and draw some inspiration. My "FunDream" Life Magazine on November 25.

Direct marketing is in decline? In my article published in Life Magazine No 47 came out today, I argue that this tool will never die, and indeed, in the current economic situation, find a new momentum thanks to improved reliability and flexibility to ensure that people using it. And you, what do you think?

The fundraiser, in his daily work, should build on the Figaro, the Barber of Seville! Take a look at the curious analogy in my article published in Life Magazine July 29.

You can do good to others, to contribute to solving social problems, and do not appear in the list of big donors. Steve Jobs, in this sense, is a good example: think about the social benefits arising from the use of its Ipad in the medical field, or less than the amount of paper that is printed every day, and its many uses in many fields. Not only are the donations, then, that makes a man a great philanthropist. This in my opinion of Life Magazine September 30, which incorporates the idea of ​​Dan Pallotta and his blog.

If, on the one hand, the nonprofit sector can boast the most motivated workforce in absolute terms, the other is true that the chronic shortage of resources, with which we are accustomed to deal, represents a serious threat to the serenity of our work. Frustration and dissatisfaction, enemies of the fundraiser, are what I'm talking about in Life Magazine of August 5.

The strange case of supply and demand in the non-profit: demand up, but wages did not. In fact, the value of human resources can not grow because of the moral prohibition of increasing wages in the sector, encouraging new operators to look elsewhere (for-profit), with the consequence of generating a deficit of leadership that undermines the efficiency of companies non-profit. My considerations in Life Magazine on September 9.

The July 4 and 5 are met, in a "conclave residential" in the Veronese countryside, the directors of ASSIF, the Italian association representing professional fundraising.
Many aspects on which it intends to work with President-elect Luciano Zanin its 10 counselors divided into thematic working groups, these two days have put in place the foundations for the organization's three-year development plan, which will be officially presented during the month of in September.
Confirming the powers outlined in the Continue reading »

In the Life Magazine February 18 speak of expedients that must be demonstrated when meeting with a donor. The key issue is to put at ease knowing it: for him it is important to enhance the support and interest in the cause, beyond the amount that is willing to bestow.

On 28 January I published a new article on Life to explain what is the correct attitude of the fundraiser in the face of disappointments that you take it with donors. Sometimes it is enough to give them the benefit of the doubt. In any case, never lose heart!

Knowing how many donors are acquired and how many are lost is critical for ONP understand that the loss of donors is an alarm signal is even more important. Aim to build donor loyalty: This is the challenge to launch the nonprofit sector in my article of December 24, 2010 published in Life.

To succeed with another person is essential to study the body language. Nonprofit of Life Magazine December 17, 2010 I enjoyed an episode to tell really happened to me, from my professional fundraiser.

Maybe you want to change and if we concentrate on the fundamental aspects of the beneficiary numbers and the message we give to the donor. Download my article published on November 26, 2010 Life by clicking here