Every day, we come across the advertisement of this or that commodity. Rarely, however, our attention is drawn to the most important issues. Realize it when we go to the supermarket: there is no trace of or almost non profit companies. The difference lies in marketing and reality as that of London, which I quote in the article, they understand that investing is the right way to ensure the visibility of the nonprofit. Here is my speech on Life Magazine October 21.

Speaking of marketing in the nonprofit evokes, for many, tragic images: betrayal of donors, inefficiency and waste of resources that could be used directly to help those in need. Nothing could be more wrong, because in this way the non-profit is no fundamental ways of fundraising, the ones that are used with success by the profit companies for their advertising. The non-profit organizations must invest in marketing, therefore, as I explain in Life Magazine of November 4.

The nonprofit needs to get rid of the prejudices that would deny him the opportunity to "investment" and "long-term strategies," in many words, too, believe only belong to the nonprofit world. But even the non-profit takes time and adequate investment to work, as I explain on Life Magazine of May 27.

We must transform the non-profit organizations in places that can attract talent, but too often can be magnetized more attractive, better paid, but less effective in combating these risks of social deprivation which also refers Zamagni. The importance of "free jump" in my article in Life Magazine of June 24.

I'm not gone wrong I would say as a session at the Festival of American and Canadian fundraisers. Take a look at my ratings ...

I always use the feedback to improve and better myself as a teacher and as a speaker, because it is not only of my professionalism, but I love talking to people, let me know, do people fall in love with the fundraising

The communication with the donor should be studied in detail. It should be done in the right form and sending the right content, and people talking about facts, not forgetting anyone, customizing thanks. Life Magazine on April 15, I offer some advice.

Capitalism at the service of profit: nothing could be further from reality. In Life Magazine April 29 list the three major nonprofits that penalize discrimination against profit companies. The solution? Also allow the third sector to use the tools of capitalism, for a comparison to peers.

I read the other day an article entitled " Not all are the same non-profit organization "published on the site of THE DAILY FACTS, the Blog of Roberto Serra. I felt the need to answer to make a distinction, not between good and bad non-profit organization, but the untrue myth that nonprofit organizations must necessarily spend less.

Below is the article and my response.

Here is the article
Not all non-profit organization are the same Roberto Serra
It is difficult to rationalize the meaning of things in the "present", it usually takes value in perspective, looking like "the past".

Attending a trade show for work of non-profit organization, five years ago I happened to be invited to follow a lecture. They spoke a few officials who had been particularly successful in fund raising, that is, in fundraising and special care in bringing up their lenders.

Terms of use are almost common now, and pronunciation in English, as always, gives the work an aura of efficiency and the need to close the mouths of those who, like me, wary of labels in a foreign language.

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I have pointed out an article that, if this is true, has the absurd.

In practice, a company ( http://www.buycentral.it/ ) with offices in different parts of the world including Japan decides to put a link on your site that invites you to donate to the C and R ... ... ... ... to I to (Then you'll understand why I can not write that name) for the earthquake in Japan.

Here is the answer, by email, this Italian nonprofit organization that ordered the site to remove the link. We are at the bureaucracy that harms your fundraising! MAYBE NOT 'TRUE, THEN TAKE WITH THE SPRING THIS NEWS ... I would not in any way discredit the meritorious activities of the Red Cross. And besides, with imbroglietti that there are around, too, quite rightly, they defend themselves ... so it makes a ditch with two banks, but all in all I feel I understand the situation .... If it 'true, was resolved a different way.

The use of Red Cross Emblem is regulated primarily by the first Geneva Convention of 1949, ratified in Italy by Law No 1739 of October 27, 1951, that Article. 53 states, in particular, the principle of exclusivity of the use of the emblem. The use of words or the Red Cross Emblem - or any sign or indication that it is an imitation - by individuals, organizations, firms or companies either public or private, that are not among those authorized by the Convention, is completely prohibited, regardless of how it intends to do. The protection of the principle of exclusivity is entrusted by the art. 54 national laws, pursuant to which States Parties to the Convention, which have not already done so, must take the necessary measures to ensure the prevention and repression of misuse.

In Italy the protection of the Red Cross Emblem is regulated by the Law of 30 June 1912, No 740 that, in art. 1, provides that "Whoever, without authorization of the Government, uses, as an emblem, the Red Cross on a white ground, or makes use of the name of" Red Cross "is subject to sanctions, including criminal penalties, if the act constitutes a crime."
Having said that, despite the potential positive impacts of your initiative, formally distrust this company with courteous urgency to remove the reference to the site http://www.buycentral.it/ donations of the Italian Red Cross.

I came to the table, even the tables, with all the new costs for the postal item up to the nonprofit. You can download it by clicking here . As you already know these prices are temporary and therefore we must as a nonprofit organization begins to think more about how we really want to communicate with our donors. If you are an NPO that collects funds from people who do not use Facebook, Email or Internet, or just use them, how can I update these donors on the activities of ONP, how can I make new campaigns?

On the horizon I saw so many new sites ONP (see for example the beautiful telethon.it ) you definitely want to try to bypass the increase in postal costs by better communication via the internet, but attention is not what is moving online, online to solve your problems. Talking to people online is different from writing an editorial in a magazine membership, is different from writing the lyrics of a mailing: So planning, strategy, knowledge of online communications are the antidotes to resounding flop online

It is important that donors ask nonprofits to comment on the quality of services they offer. Beware though, these views are weighted. How to explain in the article published in Life Magazine March 25, trying to improve everything does not make sense, we must instead focus on services that help the continuance of the donation.

The donor is placed at the center. This imperative, of which they wanted to go in Life Magazine April 8, must be embraced by the entire staff of nonprofits, must become a kind of mantra, a guideline for the daily actions of both the fundraiser, the of volunteers.

To find a good example of effective fundraising can not be the key indicator of the cost of the transaction. In the article I published in Life Magazine February 25, deepen this very topic: what it means to make a good fundraising plan?

As the Fundraising Festival are among the signatories (and co-financing) of this press campaign.

My invitation from particularism, the distinctions, the "I think", "I say," ideologies: we sign, we turn, we have to do to make sure that we do not remain in his underwear.